The title of your book should be the primary focus of your book cover and must be clearly visible.

Your title communicates the essence of your book and differentiates it from the other books on the shelf. It should touch the potential reader’s emotions.

Your potential reader needs to be able to decide between your book and the others on the shelf.

Custom book covers are marketable. As competition increases the importance of the book cover rises. A great book cover makes it easier to sell your story.

This author had a piece of art she wanted to use for her book covers so that the outward beauty of her books would match the vision she had for the messages inside.

An eye catching book cover draws attention and reveals meaning, the concept inside, or just enough intrigue to lead the viewer to want to know more about what’s inside. 

A well-thought-out cover design will tell the reader what to expect inside.

Your book cover is a billboard, a salesman for your story.

A book cover sets a reader’s expectations about the story or message waiting for them inside.

A quality cover leads a potential reader to believe a quality story is waiting for them inside.

Custom book covers are beautiful. A quality cover design will catch a reader’s eye, capture their interest, and allude to what the book is about, aspiring them to buy your book.

A well-thought-out cover design will tell the reader what to expect inside.

The purpose of a book cover is to convey the purpose of your story in a distinctive manner. Revealing the hook on the cover is smart creativity.

A successful book cover quickly communicates:

Genre, audience, tone, and alludes to the story inside. 

Treat your book cover like a living thing. Allow it to speak the truth.

Cover images tell the story inside the book without the reader ever turning the first page.

When planning your book cover, browse the bestsellers in your genre. Look for patterns in color, fonts, layouts, and images. Your book will catch the right reader’s attention if your book looks like it belongs on the shelf they are used to shopping. 

Approach book cover design from a buyer’s perspective to sell more books.